The thinking behind the work.

JW Strata comes from our interest in design and engineering, and in the businesses around us. Our own website needed to show that combination. It also needed to explain what we do, who we work with and how to get in touch.

A workshop gave those ideas a home. The workbench, studio desks, meeting table and shelves belong to the same place, but each gives us a different way to introduce the business. It’s a setting built around making things and paying attention to the details.

The words follow the same idea. We talk about the work a customer wants to show, the places they serve and what happens when someone finds them.

We designed and built the two-floor interior in Blender, then brought it into the website as an interactive scene.

The camera moves between fixed views. Each view is composed around something worth looking at: the workbench, a service display, the showcase cabinet or the people at their desks. Visitors can choose a station and take a closer look.

Some things move when you select them. A frame lifts from a shelf; a card turns over; the people at the desks turn towards you. Those small movements make the objects part of how you explore the business.

Some visitors will want to look around the workshop. Others will arrive with a question about a website, local SEO or cost. So the homepage opens on a still picture, and the 3D only downloads when you ask for it. We didn’t want anyone waiting for a whole building to load just to find our phone number.

Alongside the scene, the homepage has links and a written introduction to our services. The service pages, this showcase and the enquiry page open separately, so you can read them without opening the 3D workshop.

That gives the practical information its own space. You can compare the plans, read about ownership and ongoing care, meet Billy and Jamie, or send a project brief. The workshop introduces the business; the rest of the site helps you work out whether we’re right for yours.

This is our own website, so you can explore the work itself. The scene, the service pages and the details of how we work are all here to inspect.

A different business calls for different choices. A tradesperson’s finished jobs might deserve the biggest space on the page. A photographer might need a carefully arranged portfolio. A specialist service might need a good explanation before anything else.

We start with the business and decide what will help people understand it. That’s the part of this project we would bring to yours.

AWI combines monitoring and analysis with hands-on engineering. The website gives AWI Analytics and AWI Labs their own space, with illustrations showing how the two connect.

Visitors can explore the services, use a downtime cost calculator and get in touch about their own operation. The technical detail sits alongside routes into the business, rather than being left to a single overview page.

Alongside the website, we manage AWI’s SEO and Google Business Profile. We also look after its website analytics, reviewing how people find and use the site.

AI-search optimisation is an extension of that SEO work, with the same focus on making AWI’s services and expertise clear.

The site brings the team’s services, completed work and contact details into one place. A gallery gives visitors a look at their jobs, while the service information explains the kinds of work they take on and the areas they cover.

Direct contact details for Reece, Dave and Dean keep the people doing the work easy to reach.

We also manage the team’s ongoing SEO and Google Business Profile, alongside the website. That work keeps the focus on the plastering services they offer and the areas they cover.

The site brings AquaGleam’s services, prices and booking into one place. Each package is priced by vehicle size, while the service pages explain what is included and the areas covered.

Online booking lets customers check their postcode, choose a date and see any deposit before they confirm.

We also look after AquaGleam’s ongoing SEO, alongside the website. Pages for Rotherham, Sheffield and Doncaster, a ceramic coating guide and a blog keep the focus on the services it offers and the areas it covers.